The 'Tutu' Toolkit: Tools for the Modern Creator

We believe in the power of tinkering. Over the last 25 years, we’ve tested hundreds of platforms to find the ones that actually help creators, educators, and cultural advocates thrive in a digital-first world.

Below is the foundational tool we use to run our brand, manage our research, and share culture globally.

Shopify

Shopify is the "Whare" (house) for our digital products. We chose it because it’s the only platform that keeps up with our constant desire to tutu with new ideas. Whether you are selling physical goods or digital downloads, Shopify provides the most secure and scalable foundation for a growing business.

• Why we love it: Seamless integration with AI tools, world-class security, and it’s incredibly easy to use even if you aren't a "techie."

• Best for: Aspiring entrepreneurs and established brands moving to the next level.

We use Shopify daily. In our 25 years of entrepreneurial education, we’ve learned that the right "toolkit" doesn't just save you time—it gives you the confidence to experiment and grow.

Affiliate Disclosure

Our Philosophy on Tools: We are lifelong educators and "tutus" (tinkerers). We only recommend tools, platforms, and services that we genuinely use, stress-test, and believe will help our community of creators and entrepreneurs.

Transparency: Some of our links are affiliate links. This means that if you choose to make a purchase or sign up for a service through these links, we may earn a small commission at no additional cost to you. In many cases, these links may even provide you with a special discount or extended trial period.

These commissions help support our ongoing research and the development of free entrepreneurial, cultural, and educational content. We thank you for supporting our MVP Journeys ®.